Today, we're diving into a common fear many marketers have: sending promotional emails without being seen as annoying. We've all been there—hovering over the “send” button, worrying about how our emails will be perceived.

We’re Kennedy and Fifi, and today we're going to unpack this together and help you send those emails with confidence!

Ready to discover all our best secrets?

Want to get more sales from your email marketing?

We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!

That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. 

The Fear of Annoying Subscribers

For many marketers, the fear of coming across as pushy or annoying can be paralysing.

You might hesitate to hit “send” because you worry about irritating your subscribers or appearing too salesy. But here's the thing: this fear often stems from overthinking how others will perceive our actions.

Kennedy shared this lesson from an assertiveness training:

“I am not responsible for other people's feelings, I am responsible for my actions.”

This means you can't control how someone will react to your email. Some people will appreciate the information and offers, while others might not. The key is to focus on your actions and intentions, not how others might perceive them.

Understanding Subscriber Expectations

When subscribers sign up for your list, they're opting in to hear from you.

They expect to receive emails, including promotional ones. In fact, when Kennedy wasn't able to send one of his (promised) daily emails due to unforeseen travel circumstances, he got emails and messages from genuine subscribers wondering why they hadn't heard from him. That just shows how your subscribers expect, and often look forward to, receiving your emails.

Your job is to ensure that your emails provide value and align with what your audience expects.

Shifting The Perspective

Instead of fearing the worst, consider the positive impact your emails can have. Each email is an opportunity to:

• Inspire Action: Remind your audience of important aspects of their business, like email marketing.
  
• Recalibrate Focus: Help them remember their goals and the steps needed to achieve them.
  
• Offer Value: Share insights, tips, or offers that can genuinely benefit your subscribers.

All in all, your goal is simple; don't let fear hold you back from sending promotional emails.

Remember, you're providing value to your subscribers, and those who appreciate your content will continue to engage. Focus on the positive impact you can have and trust that your intentions will resonate with those who need to hear them.

Subject line of the week

This week’s subject line is “F-ing Stupid Hats”.

This was sent as part of a promotion celebrating Kennedy's recent birthday, where the sales video had him wearing a traditional party hat. The subtle expletive was enough to spark curiosity and intrigue, without breaking an trust or personal boundaries in his subscriber's inbox.

Additionally, there's a lot of compound curiosity working in this one; What was the hat for? Why are there multiple? What makes them F-ing stupid? Lots of questions in here.

Useful Episode Resources

Recent episodes

The Biggest Mistakes You’re Making With Your Email Automation

The 3 Subconscious Questions That Stop People From Buying

How To Create An Effective Lead Magnet Email Sequence That Gets Your Subscribers To LOVE You!

FREE list of the top 10 books to improve your email marketing

If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. 

Join our FREE Facebook group

If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.

Try ResponseSuite for $1

This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.

Join The Email Hero Blueprint

Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.

This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.

Want to connect with Fifi?

Fifi is a personal brand and visibility coach who works primarily with introverted coaches and impact makers. She helps quieter people – those who have ideas they want to share with the world but struggle to put them out there. Fifi empowers them to find a way to share in a way that aligns with who they are. You can find Fifi on her website.

Subscribe and review The Email Marketing Show podcast

Thanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.

Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. 

And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!