Hold up! Your welcome email might be losing your sales!

Yep, while most people are out here telling their rags-to-riches story and showing off their shiny success, smart marketers are doing something way better… and it’s working like crazy. 

If you want a welcome email sequence that gets read, builds trust, boosts deliverability, and makes sales, this is the guide you need. And it’s all packed into just five simple emails.

Let’s break it down step by step so you can copy it and get results fast.

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Stop Talking About Yourself

Here’s the truth:
When someone signs up for your email list, they don’t care about you. Not yet.

They have a problem. They want help. And they think maybe you’re the person who can fix it. That’s it.

So if your welcome sequence is all about your journey, your story, your “look how awesome I am”, guess what? Your readers are tuning out. Fast.

Instead, flip the script. Focus on them. Solve their problems. Be helpful from the very first email.

Email #1: The “Connect” Email

Send this email 1–2 hours after someone joins your list. Not right away.

Why? Because if they signed up for your lead magnet, the first thing they should get is… the lead magnet! Not a welcome message. That comes next.

Once that’s done, your “Connect” email goes out. This one does a few super important things:

• Shows you’re real: Invite them to connect with you on Instagram, Facebook, or wherever you show up.
• Sets expectations: Tell them exactly how often you’ll email them (daily, weekly, etc.).
• Mentions your main offer: Yup, right away. A quick mention of your core product, course, or coaching program. Keep it light and subtle, but let them know it exists.

Why does this work? Because some people are ready to buy now. They’re looking for the best fix to their problem. Don’t make them dig to find it.

This email is like a friendly handshake plus a menu of what’s to come. And yes, you’ll make sales from this one alone.

Email #2: Engage and Ascend

This email is short. Super short. All you’re doing here is asking them to reply.

Why? Two big reasons:

1. Human connection: In a world of bots and AI, you show that you’re real and that you care.
2. Better deliverability: When someone replies to your email (and you reply back), inbox providers like Gmail think, “Ah, this isn’t spam!” It boosts your sender reputation.

Bonus: People who reply are usually your hottest leads. Move them to DMs or invite them to a call, they’re ready to take action.

Email #3: The Contrarian Email

Now it’s time to stand out.

This is where you show how your approach is different. People have probably tried other solutions and failed. They’re skeptical. You need to show them that you are not like the rest.

Maybe you don’t just teach copywriting, you use real psychology. Maybe your system is built on proven results, not hype. Whatever it is, make that clear.

Show the contrast. Show the difference. That’s how they start to believe your way will finally work for them.

Email #4: Simplify and Amplify

Your reader is overwhelmed.

They’ve seen TikToks, reels, webinars, PDFs, freebies, and podcasts and they’re stuck. They don’t know what to do first, or what order to do it in.

This email tells them: “I’ve got the plan.”

Break down your system into one simple step. Make it feel easy. Then, crank up the urgency:

“Until you do this one thing, everything else stays hard. But once you do it, things start to click.”

That’s what gets attention. That’s what makes them take action. 

Email #5: The Credibility Lesson

This email gives value and shows your credibility, without bragging.

You don’t need to list your awards or earnings. Just drop your experience inside a lesson.

For example:

“When I taught this tip on stage to 1,000 entrepreneurs, there was an audible gasp…”

Or:

“After helping over 8,000 paying clients, here’s the pattern I’ve seen…”

You’re teaching, but you’re also showing that you’ve done the work.

And don’t forget this final step, open a loop. At the end of this email, tease the next one with a cliffhanger. Something like:

“Tomorrow, I’m going to show you the weird thing I do in my pants every morning that skyrockets my email open rate. Subject line: ‘The weird thing I do in my pants every morning.’ Don’t miss it.”

Now they’re waiting for your next email, and you just boosted your open rate for free.

Why This Sequence Works So Well

This isn’t just a bunch of emails.

It’s a layered, smart, psychology-driven system. Each email builds trust, boosts engagement, and quietly moves your subscriber closer to buying without feeling pushy.

• You build a connection.
• You get replies.
• You stand out.
• You simplify the plan.
• You show you’re the real deal.

And best of all? It helps your emails land in the primary inbox, not spam. So more people see your stuff. More people click. And yep, more people buy.

Go Make It Rain (In Your Inbox)

This is your chance to stop boring your subscribers and start building a list that actually buys.

Use these five emails. Stick to the script. And watch your open rates rise, your replies flood in, and your sales come faster than ever before.

Don’t sleep on your welcome emails. Done right, they’re pure gold.

Related episodes

The Affiliate Marketing Playbook: How to Make Sales Without Annoying Your List

Webinars That Sell: Insider Secrets from Jason Fladlien!

How to Use Storytelling in Your Emails to Get a 22% Higher Open Rate

FREE list of the top 10 books to improve your email marketing

If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. 

Join our FREE Facebook group

If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.

Try ResponseSuite for $1

This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.

Grab The Email Hero Blueprint

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This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.

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