How To Use Email To Keep Your Members Engaged
Spotify
Apple PodcastsWe all work really hard to win customers, members, and subscribers. But do you work just as hard to keep them?
It's kinda old-school to just bring people in, get them signed up, and then hope that they'll stick around. It's way better for retention and reputation if you can use email to nurture them, guide them in the right direction, and get them consuming your goods.
This episode we’re diving into how to keep your members super-engaged, keep retention high, and your members loving you, all using email marketing.
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Don't miss a single episode of
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Using Email To Keep Your Members Engaged
Episode Content
- (0:33) Funny fact with Rob and Kennedy
- (2:24) It’s not about hoping they’ll forget they subscribed, it’s about being transparent.
- (5:11) What should you do as soon as someone joins your membership?
- (7:15) Keep reminding people of the value that your membership or subscription is delivering.
- (7:46) The email sequence to put people through when they join, to encourage people to consume your content and engage with your product.
- (10:18) Now that they’re logged in for the first time, how do you get them to form the habit of logging in regularly?
- (12:44) A sneaky trick to get people to log in to access special content.
- (15:31) How to use your monthly membership content to fuel your emails.
- (19:22) Selling membership with the daily email method.
- (21:29) Listener’s question.
- (24:30) Subject line of the week.
Subject Line Of The Week
Listeners Question
When you’re first starting out with email marketing, how many subscribers would you suggest having before you start sending out emails?
Rebecca Ward – #thinkSOCIALbeSOCIAL
Kennedy: It’s important to not put off starting to do email marketing. If you wait too long to start emailing the people on your list then they will forget who you are, think you’re the person who just gives away free content, and when you do promote to them they’ll just unsubscribe.
Rob: Even if you’ve got an email list of just one person, they don’t know that they’re the only person on your list. Even if you have a small list, treat it as if it’s a list of 100,000 people!
If you have an email marketing question you would love us to answer you can submit it right here.
Episode Resources
7.5 Types Of Email Call To Action You’ll Actually Use – Blog Post
The Email Marketing Strategy Every Business Should Steal – Blog Post
6 Techniques To Segment Your Email Subscribers – Podcast Episode
Writing The Perfect Welcome Email With Gavin Bell – Podcast Episode
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