Do you batch your emails? Can batching improve your email marketing? Does it make the process any easier or quicker?

We’re Kennedy and Fifi, and these are some of the questions we answer in this podcast episode because we’ve all been there – staring at a daunting list of emails to send, not knowing where to begin.

Let's go!

Want to get more sales from your email marketing?

Before we get started with today’s episode, we’ve put a little something together for you.

It's really cool and it's FREE (yes, it's cool and free – we're nice like that). Until you're making a consistent $10,000 per month in your business, it can feel like you're riding peaks and troughs and feel stuck in the weeds of your business.

That's why we've created this on-demand training to show you the easiest and most predictable way to hit consistent $10k months from your EXISTING audience. You can watch it here.

Why Batch Emails?

Batching means gathering lots of ideas for your emails in one go to make the process of writing emails quicker and easier.

There are a few scenarios where batching emails comes in handy, like when you're taking a holiday, launching a lengthy email sequence, or simply trying to work more efficiently. Instead of constantly task-switching between writing one-off emails, batching allows you to focus and get it all done at once. But the key is in how you approach it.

That's why we’re giving you this 4-part framework to batching your emails:

Step #1 – Planning: Prepare The Foundations

It all starts with a plan. 

Before you even think about writing, figure out the purpose of your email sequence. Is it to sell a course? Promote an event? Keep it to a single goal – one clear, focused purpose for the entire batch.

Once the purpose is clear, you can map out your sequence. 

How many emails do you need? How many will go out each day? Whether it's five emails over five days or a mix of daily and multiple-day emails, write down your schedule in a simple Google doc.

The key takeaway here is simplicity. You're not worrying about technology or platforms yet – just the purpose and structure of your campaign.

Step #2 – Idea Generation: Get Those Creative Juices Flowing

Next, it's time to brainstorm.

In this phase, you're just coming up with ideas for what each email will focus on. Will it be a story-based email? A testimonial? A reminder about a special offer?

Write down a theme or hook for each email – treat each email’s hook like a mini story or message.

This framework makes writing the actual email easier later on. For example, one email might introduce the problem, another could offer a solution, and another could share a success story from a client.

Step #3 – Writing: Become the Email Hemingway

With your plan and ideas in place, it’s finally time to write!

But now, the hard part has already been done. Since you've already mapped out the purpose and the hooks, all that's left is to sit down and express the ideas in writing. Whether you're an early-morning writer or a late-night owl, choose a time when you're feeling the most creative.

Splitting the creative and logistical parts of email marketing into different tasks can help prevent burnout and keep you focused.

Step #4 – Building: Turn On The Tech

Finally, it’s time to input your content into your email platform.

If you're in a techy mood, this is where you’ll feel right at home. Take the emails you’ve written and set them up in your email system, ready to go on autopilot. This phase is all about getting everything scheduled and organised so that your hard work pays off.

Email Batching Prompts

To make your next batching process even smoother, here are five hooks you can use for emails in your next campaign:

1. Address the Main Problem – Start by focusing on the problem your service solves. This shows relevance right away.
2. Identify Secondary Problems – What are the knock-on effects of the main problem? Dive into the deeper emotional or practical consequences.
3. Acknowledge Past Solutions – Talk about what your audience has already tried and why it hasn’t worked. This builds empathy and connection.
4. Present Your Unique Solution – Show how your product or service is different and why it’s the perfect fix.
5. Proof & Testimonials – Share stories, stats, or testimonials to prove that your solution works.

Subject line of the week

This week’s subject line is “Tap Dancing Christian Doodles”

Not only is this incredibly random because of how it combines totally unrelated topics together but it creates massive curiosity by using intriguing words that compel subscribers to open the email.

Important Context: This email was talking about 3 clients and their amazing results. Each piece of the subject line referred to one of their niches – it wasn't completely random topics!

Useful Episode Resources

Other episodes you'll enjoy:

Warning: 6 Lies Your Email Marketing Platform Is Telling You

How to Come Up With Your Next Email Campaign (Without Overthinking It)

The Surprising Thing That REALLY Impacts Your Email Deliverability

FREE list of the top 10 books to improve your email marketing

If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. 

Join our FREE Facebook group

If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.

Try ResponseSuite for $1

This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.

Join The Email Hero Blueprint

Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days).

If that's you, then The Email Hero Blueprint is for you.

This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.

 

Subscribe and review The Email Marketing Show podcast

Thanks so much for tuning into the podcast! If you enjoyed this episode (all about creative ways to batch your emails) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.

Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. 

And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!