Do you track any email marketing metrics? How can you use your email marketing analytics to improve your email marketing? If this is a topic you’ve been avoiding, the great news is that looking at metrics, understanding them, and using them to your advantage isn’t as hard as it might sound. Just collect the right data, […]

Is it possible to get awesome results from email marketing? Can email take your business from the brink of collapsing to amazing heights and success? Yes, it can. And we’re getting to hear from one of our clients – the lovely April McMurtrey from Learn Reading, who’s sharing how she increased her revenue by 400% […]

Is there a difference between B2B vs B2C email marketing? What works best? And can we take some of the best strategies from B2C and apply them to B2B? Let’s have a big ol’ email showdown and find out which type of email marketing wins! SOME EPISODE HIGHLIGHTS: (0:29) Grab our amazing resource Click Tricks […]

Ever come across the terms landing pages or squeeze pages? Interesting phrase, don’t you think? So let’s shed some light on this – what are landing pages for lead generation? How can you create an awesome landing page to get more people on your email list? What should and shouldn’t go on there?  Let’s find […]

Can email marketing help grow your business and make more money? What if you have a membership? And what if you help people in teaching and education? Yes, yes, and yes! So let’s hear it from our client Cheryl Hatch from Preschool Plan It, who implemented only two of our email campaigns and increased her […]

Ever heard the terms cross-selling and upselling and wondered what they have to do with email marketing? Aren’t these ‘marketing things’ that happen at checkout? Can you even do cross-selling and upselling with email marketing? Oh yes, you can. And when you use these strategies in the right way in your business, you’ll start making […]

How do you run the perfect sales email campaign? Should you try and sell in every email you send? When do you send live, broadcast emails and when do you create automated campaigns? These are only some of the questions we answer for you today. And we’re willing to bet you can’t wait to get […]

Is it a good idea to launch a holiday email campaign to acknowledge Black Friday, Christmas, New Year’s, Easter, Mother’s Day, Father’s Day, Back to School, and any other holiday or occasion you can think of? It could even be Tacos Tuesday if you want!  Yes, indeed it is.  So let’s talk about holiday email […]

Want to hear the story of how our client Jeri Anderson from West Texas Weight Loss launched a brand new business and used email marketing to make $27,000 in month ONE while being on vacation for a third of that time?  We bet you do.  Let’s get into it, then.  SOME EPISODE HIGHLIGHTS: (0:13) Want […]

What is customer profiling and do you really need it? Yes, you do. But only if you do it the right way. Because when you get it spot on, it’s not as boring as it sounds. Plus, it’s no longer an empty tick-boxing exercise you have to do every year. And yes, it will bring […]

Is the latest Gmail update (December 2023) going to kill your email marketing for good? Everyone’s reacting to this update like it’s the big apocalypse of email marketing. But is that true? Let’s talk about whether this update does or doesn’t affect you, and how you can go about it.  Ready to find out the […]

Wherever we go and whatever we do, we keep being asked about the BEST email marketing campaigns people can run to make tonnes of cash. Well, we have the perfect campaign for you. It’s called the Paparazzi Flash Sale campaign, and our clients are seeing some amazing results with it right now.  Wanna know more […]

How do email marketing and storytelling go together? Should you share stories in your emails? If so, when and how? What type of stories should you tell and where does the inspiration come from? Also, when is it not good to tell a story? Want the Secret Sauce on all this? Let’s get it! SOME […]

Did you just launch a new membership, course, or programme? Was it a successful launch? Or did you not hit your targets? You’re probably looking at the sales and revenue you made, but what about all the other metrics? You could have a traffic problem, an issue with your offer, or perhaps with your conversion. But […]

Are you a membership site owner who worries about how to keep your members interested and engaged so they never leave? Then you’re about to find out exactly what membership retention strategies you can use to retain your members month after month. We know you’ve worked really hard to get those people in, and we […]