In today’s episode we’re tackling one of the most common questions in email marketing: how often should you send marketing emails? 

Whether you're just keeping up ongoing communication with your audience or running a promotional campaign, your email frequency plays a critical role in your overall list engagement, and deliverability (and more!)

Let’s dive in!

Want to get more sales from your email marketing?

Before we get started with today’s episode, we’ve put a little something together for you.

It's really cool and it's FREE (yes, it's cool and free – we're nice like that). We all know that subject lines are important to get right and are a leading measure of your open and click rates – but writing them can be a challenge.

That's why Kennedy has spent months training an AI to write powerful subject lines that is beating top copywriters' subject lines 80% of the time in A/B tests – and you can get access to it here.

The Two Types of Email Frequency

In order to choose the best options, we have to understand that there are two types of email frequency: maintenance mode and promotional mode. Let's break each of those down.

Maintenance Mode:

This is your regular email schedule designed to keep your audience engaged and your email deliverability high. The goal here is to stay in your subscribers’ minds and build familiarity.

The minimum frequency should be three times per week. Anything less, and people are likely to forget who you are amidst the flood of emails they receive.

Ideally, aim for five to seven emails per week. Not only does this help your audience remember you, but it also signals to email providers like Gmail that your emails are consistent and reliable, improving inbox placement.

Promotional Mode:

When you’re launching a product or running a special offer, the frequency should increase to generate excitement and urgency.

On the first day of the promotion, send two emails – one to announce the offer and another later in the day to provide more details. For the remainder of the promotion, send one email per day. Then, on the final day, send three emails – one in the morning reminding them it's the last day, one midday urging them to act, and a final reminder an hour before the offer closes.

By following this frequency, you give your subscribers plenty of opportunities to act, reducing the chance of people missing out and regretting it afterward.

Additional Options to Consider

If you’re looking to add variety to your email routine, consider sending a weekly newsletter. 

This could be a more detailed email with various sections, including news, tips, and resources relevant to your audience. This type of email is great for creating anticipation and consistency while providing added value.

One of our past clients did this brilliantly by sending regular, story-based emails from Monday to Thursday, followed by a more polished, content-rich newsletter on Fridays. This approach offered a nice mix of engagement and value-driven content whilst building their authority in their niche.

Some Quick Tips for Emailing

Build a daily habit for email writing, just like brushing your teeth.

The more you do it, the easier it becomes. For example, you can link writing your daily email to a habit you already have, like making your morning coffee or tea. If a daily newsletter feels overwhelming, consider outsourcing or using AI to help generate content ideas and sections (maybe even your subject lines, using our free Subject Line AI tool).

The important thing is to keep your communication flowing, regardless of whether you’re in maintenance or promotional mode. Consistency with your email frequency is key to maintaining engagement and improving the results from your email marketing.

ACTION STEP: Choose the schedule that works for you, and remember to offer valuable content your audience looks forward to.

Subject line of the week

This week’s subject line: “This page is 💰 (copy mine)”

This subject line has an implied benefit, which is something we don’t always use but works well here. The use of the money bag emoji grabs attention and hints that the content inside is valuable. The message is clear: this page generates money, and you can copy it.

The subject line also speaks to speed and ease, two key elements people look for. By using the phrase “copy mine,” you tell your audience that they can quickly implement something that is already proven to work.

Resources

Related episodes

Best Email Marketing Campaign To Get Your Customers To Buy Again (And Again).

What We Really Think About Customer Avatars.

The Only Email Marketing Campaign Types You’ll Ever Need.

FREE list to improve your email marketing

If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. 

Join our FREE Facebook group

If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.

Try ResponseSuite for $1

This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.

Join The Email Hero Blueprint

Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days).

If that's you, then The Email Hero Blueprint is for you.

This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.

Subscribe and review The Email Marketing Show podcast

Thanks so much for tuning into the podcast! If you enjoyed this episode (all about creating an automated customer journey and using email marketing automation in your business) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player. 

Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. 

And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!