Do you ever feel like some of your email subscribers just won’t buy, no matter how many great offers you send them – despite having a bunch of other subscribers who seem to buy everything you offer?

What if we could focus more on the buyers and find out ways of adding more of those excited buyers to your email list, that’d be useful, right? 

Well, that’s exactly what we’re digging into in this week’s episode!

Want to get more sales from your email marketing?

Before we get started with today’s episode, we’ve put a little something together for you.

It's really cool and it's FREE (yes, it's cool and free – we're nice like that). We all know that subject lines are important to get right and are a leading measure of your open and click rates – but writing them can be a challenge.

That's why Kennedy has spent months training an AI to write powerful subject lines that is beating top copywriters' subject lines 80% of the time in A/B tests – and you can get access to it here.

The Shoe Story: Who Should You Sell To?

You sell shoes (for now).

Imagine you meet two people: one who doesn’t own any shoes and another with a shiny new pair and a closet full of them. Who do you sell your shoes to?

Thing is, most marketing ‘wisdom’ suggests that you should try to sell shoes to the person who doesn’t have any. After all, they have a clear need and you have a clear solution for them. But that’s not the right move. 

Instead, the person WITH loads of shoes is the better customer. They already know the value of shoes and have a proven history of buying them.

It’s the same with your business. 

People don’t always buy based on need. They buy based on want. And the people who have bought something similar to what you offer are the most likely to buy from you again. 

Why? Because they already understand the value of your product or service.

Focus on People Who Already Buy

So, here’s the big mindset shift: stop chasing people who need what you offer but don’t yet realise it. 

Instead, focus on the people who already buy similar products. If they’ve bought from someone else, they’ll probably buy from you too if you make the right offer. These buyers are out there, spending money on competitors or related services. 

Your job is to find them and present an offer they can’t resist. You might even need to strike up partnerships with your competitors or businesses that offer related products. 

(Side Note: Don’t worry about competition – buyers tend to purchase from multiple providers when they trust the product)

How to Find More Customers Who Just Buy

1) Identify the Proven Buyers:

Look for people who are already spending money on products or services like yours. They’ve already made the decision to buy, so they’re primed to buy again.

2) Partnerships and JVs:

Reach out to businesses that sell complementary products and propose partnerships. Promote their products first to build trust, and they’ll likely return the favour by promoting yours.

3) Targeted Marketing:

Run ads and create content that speaks directly to those who already know and value what you sell. Forget trying to educate people on why they need what you offer. Go straight for the buyers who already want it.

4) Leverage Affiliate Programs:

If you’re hesitant to reach out to competitors, start with affiliates. Find people who serve a similar audience and let them promote your product for a commission.

By focusing on people who have already shown a willingness to buy, you’ll save time and effort trying to convert those who aren’t ready. 

Plus, you’ll close more sales with less resistance!

Subject line of the week

This week’s Subject Line of the Week is: The Secret Parasite in Your Business.

The word “parasite” is incredibly emotive and intriguing, and adding “secret” builds curiosity.

This particular subject line was for an email about how inactive subscribers on your list are hurting your email deliverability. By framing them as a “secret parasite,” it grabs attention and encourages readers to open the email to find out what’s going wrong in their business.

 

Resources

FREE list to improve your email marketing

If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. 

Join our FREE Facebook group

If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.

Try ResponseSuite for $1

This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.

Join The Email Hero Blueprint

Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days).

If that's you, then The Email Hero Blueprint is for you.

This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.

Subscribe and review The Email Marketing Show podcast

Thanks so much for tuning into the podcast! If you enjoyed this episode (all about creating an automated customer journey and using email marketing automation in your business) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player. 

Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. 

And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!